01
Submit your site
Tell us the small-business website you own or are authorized to represent.
We roast small-business websites
Your business is about to get roasted.
Get a funny-but-useful website roast, a defensible score out of 100, and practical fixes that make it easier for customers to choose you.
Free to start Built for business owners Constructive by design
Get your free roast RoastScore report
Live score preview
A site with a lot to say
54score
“Your headline is doing its best. Your call to action appears to be on lunch break.”
Clarity72
Trust48
Mobile61
Conversion35
Funny. Honest. Useful.
How it works
Three minutes of courage. A much clearer website.
02
Get the read
We review the customer experience and turn the sharp observations into a score.
03
Fix what matters
Use your roast to see the strongest next moves—then come back for a better score.
The scorecard
A score your team can actually defend.
RoastScore looks past surface-level aesthetics. Each score reflects the practical signals that make a small-business site clearer, more credible, and easier to act on.
Five dimensions. One 100-point benchmark.
01
First impression
Can a new visitor tell what you do and why it matters before they bounce?
02
Trust signals
Proof, reviews, credentials, service areas, and the details that earn the click.
03
Conversion path
Calls to action, page flow, and whether booking or contacting you feels obvious.
04
Mobile reality
The small-screen experience your next customer gets while standing in a parking lot.
05
Search readiness
The structural basics that help your local business get found and understood.
The useful part
We roast the website—never the owner.
The joke gets attention. The diagnosis creates momentum. Every roast is designed to show what a potential customer might be feeling, then point toward a practical improvement.
A direct, 60-second roast of what customers notice first
One defensible RoastScore out of 100
The fixes with the clearest payoff—not a generic checklist
When you're ready for more
From punchline to plan.
Your free roast gives you the signal. These upcoming paths turn it into a deeper, more practical next step.
Full Roast · $29
A prioritized action plan for the site you have now.
Go deeper with a detailed audit, competitor context, prioritized recommendations, and rewritten homepage copy.
Coming after your free roast
Glow-Up · $99
See the stronger homepage before you rebuild it.
Get a redesigned homepage concept, sharper messaging, and CTA direction built around what your score uncovered.
Available as a future upgrade
Start your free roast
Bring the URL. We'll bring the heat.
RoastScore is for owners and authorized teams of small-business websites. We'll always make it clear before anything is shared publicly.
Owner consent matters. Submit only a website you own or are authorized to represent. A free submission does not grant public posting permission.